WRD OF MOUF started from one simple thing — I wanted shit I couldn’t find.

I’ve never been big on wearing something just because everybody else is wearing it. I know what I like, I know how I want it to fit, and I know how I want to feel when I put it on. So I started creating it myself.

That became WRD OF MOUF.

This brand is for people who have their own eye. The ones who can take a piece, make it theirs, and wear it their way. Loud colors, different details, familiar pieces with a different look — whatever I create, I want it to have presence.

It’s for people whose style doesn’t fade just because something became popular. Trends change. What everybody considers fly changes. But when you know what works for you, you don’t have to change with it.

Because style isn’t about keeping up.

It’s in you, not on you.